Community Event Brand — Multi-Venue Event Execution & Strategic Partnership Development
Multi-city
Partnered with a promotional brand to plan and execute a multi-city community event series. Secured venues, negotiated contracts, developed event policies, staffed the experience, and collaborated on marketing strategy. Helped grow attendance by 30%, built a reusable event operations model, and deepened audience engagement through community-driven vendor and promoter partnerships.
Challenge
This branded Brooklyn based promotianl group was planning a multi-city community event series but lacked secured venue partners, formalized event operations, or a cohesive strategy to support marketing, staffing, and vendor partnerships. They needed guidance on securing spaces, negotiating contracts, and building an event experience that could engage a cross-cultural, cross-platform audience.
Services Delivered
● Identified and secured multiple event spaces aligned with the brand’s community-driven and elevated aesthetic
● Led initial walkthroughs, coordinated with venue stakeholders, and negotiated terms of use, contracts, and revenue share agreements
● Developed clear event policies and staffing guidelines, including contract templates and roles/responsibilities
● Recruited and contracted event staff, including hosts, greeters, and operational support
● Hired local promoters and curated vendor partners to expand the experience and increase community participation
● Collaborated with the client’s marketing team to align event rollout with digital campaigns, helping drive cross-audience engagement across social and in-person activations
Outcome
● Successfully executed a branded event experience that exceeded projected attendance by 30%
● Delivered a full operational framework the brand could replicate across future locations
● Strengthened community ties through targeted vendor inclusion and localized promotion
● Achieved a smooth contract process and positive relationships with partner venues
● Amplified marketing reach by integrating space, community, and brand narrative